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Author Loetterle, Bridget C., 1941-

Title Ageless prose : a study of the media-projected images of aging / Bridget C. Loetterle.

Published New York : Garland Pub., 1994.


Location Call No. Status
 UniM Bail  305.26 LOET    AVAILABLE
Physical description xxii, 305 p. ; 24 cm.
Series Garland studies on the elderly in America
Bibliography Includes bibliographical references (p. 269-290) and index.
Contents I. Background of the Study -- II. Review Of Literature -- III. Methodology -- IV. Forty Thousand Hours -- V. Realities of Aging and Value Orientations -- VI. Retirement -- VII. Correlates of Successful Aging -- VIII. Resources in Later Life -- IX. The Mature Market -- X. Quantitative Determinants of the Happy Elderly -- XI. Conclusions from the Original Study -- XII. Editorial Message - A Decade Later -- XIII. Advertising Message - A Decade Later -- XIV. Summary.
Subject Older people in mass media.
Mass media -- Denmark.
ISBN 0815315341 (alk. paper)