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Book Cover
Author Ranganathan, Maya.

Title Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues.

Published Thousand Oaks, Calif. : SAGE, 2010.


Location Call No. Status
 UniM Bail  302.230954 RANG    AVAILABLE
Physical description xix, 275 pages ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Glocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues.
Other author Rodrigues, Usha M.
Subject Mass media -- India.
Mass media -- Social aspects -- India.
Mass media -- Economic aspects -- India.
Globalization -- Social aspects -- India.
ISBN 9788132104018 (hbk.)
8132104013 (hbk.)