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Title The handbook of media and communication research : qualitative and quantitative methodologies / edited by Klaus Bruhn Jensen.

Published London ; New York : Routledge, 2012.


Location Call No. Status
 UniM Bail  302.23 HAND    AVAILABLE
Edition 2nd ed.
Physical description xii, 431 pages : illustrations ; 26 cm
Bibliography Includes bibliographical references (pages [371]-411) and index.
Contents Part I History: Sources of Media and Communication Research 21 -- 2 Humanistic sources of media and communication research / Klaus Bruhn Jensen Jensen, Klaus Bruhn 23 -- 3 Media, culture, and modern times: social science investigations / Graham Murdock Murdock, Graham 49 -- Part II Systematics: Processes of Communication 67 -- Media organizations -- Media texts -- Media users -- Media contexts -- Part III Practice: Scientific Approaches and Social Applications 235 -- Empirical research designs -- Multiple media, multiple methods -- Communicating research.
Other author Jensen, Klaus Bruhn.
Subject Mass media -- Research -- Methodology.
Humanities -- Methodology.
Social sciences -- Methodology.
ISBN 9780415609654 (hardback : alk. paper)
0415609658 (hardback : alk. paper)
9780415609661 (paperback)
0415609666 (paperback)
9780203357255 (ebk.)
0203357256 (ebk.)