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Cover Art
Author Gunter, Barrie.

Title Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.

Published London ; Thousand Oaks, Calif. : Sage Publications, 2000.


Location Call No. Status
Physical description 314 p.
Bibliography Includes bibliographical references (p. [280]-307) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author ProQuest (Firm)
Subject Mass media -- Research -- Methodology.
Electronic books.
ISBN 9780761956587
076195659X (pbk.)
9780857022011 (e-book)