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Cover Art
PRINTED BOOKS
Author Bertrand, Ina, 1939-

Title Media research methods : audiences, institutions, texts / Ina Bertrand and Peter Hughes.

Published New York : Palgrave Macmillan, 2005.

Copies

Location Call No. Status
 UniM Bail High Use  302.23072 BERT  TWO HOUR LOAN  AVAILABLE
 UniM Bail High Use  302.23072 BERT  OVERNIGHT LOAN  AVAILABLE
 UniM Bail High Use  302.23072 BERT  OVERNIGHT LOAN  AVAILABLE
 UniM Bail  302.23072 BERT    DUE 07-01-20
Physical description x, 286 pages ; 24 cm
Bibliography Includes bibliographical references (pages 263-280) and index.
Contents 1. Of elephants, definitions and models : the context of media research -- 2. Getting started -- Pt. I. Research on audiences -- 3. Researching audiences -- 4. Gathering data on audiences -- 5. Audience research - analysis and interpretation -- Pt. II. Research on institutions -- 6. Researching media institutions -- 7. Gathering data on institutions -- 8. Institutional research - analysis and interpretation -- Pt. III. Research on texts -- 9. Researching texts -- 10. Gathering and analysing textual data -- 11. Interpretation of textual data -- 12. Reaching conclusions, evaluating the research, writing the report.
Summary This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology.
Other author Hughes, Peter, 1949-
Subject Mass media -- Research -- Methodology.
ISBN 0333960947 (cloth)
0333960955 (paperback)
0333960947 (cloth : acid free)
0333960955 (paperback: acid free)