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Author Lo, Steven.

Title Marketing plan for Allans Music / Steven Lo.

Published [Parkville, Victoria] : University of Melbourne, 1976.


Location Call No. Status
 UniM Bund SpC/T  LO    NOT FOR LOAN
Physical description 119 leaves in various foliations, plates (some folded), bound : ill. ; 31 cm.
Notes Typescript.
Thesis notes Thesis (M.B.A.)--[Graduate School of Business Administration], University of Melbourne, 1976.
Bibliography Includes
Subject Allans Music Australia.
Music trade -- Australia -- Marketing.
Musical instruments -- Australia -- Marketing -- Case studies.
Music -- Scores -- Australia -- Marketing -- Case studies.
Marketing -- Australia -- Planning.