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Title Judging a book by its cover : fans, publishers, designers, and the marketing of fiction / edited by Nicole Matthews and Nickianne Moody.

Published Aldershot, England ; Burlington, VT : Ashgate Pub., [2007]


Location Call No. Status
 UniM Bail  002.0688 JUDG    DUE 29-10-19
Physical description xxi, 191 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Pt. 1. Approaches to the Book Cover -- 1. The Paperback Evolution: Tauchnitz, Albatross and Penguin / Alistair McCleery -- 2. How Books Are Positioned in the Market: Reading the Cover / Angus Phillips -- 3. Relocating Liverpool in the 1990s: Through the Covers of Regional Saga Fiction / Vol Williamson -- 4. Empirical Studies of the Bookshop: Context and Participant Observation in the Study of the Selling and Marketing of Science Fiction and Fantasy / Nickianne Moody -- Pt. 2. What Makes a Book Popular? -- 5. Literary Prizes, Production Values and Cover Images / Elizabeth Webby -- 6. Book Marketing and the Booker Prize / Claire Squires -- 7. Jerome K. Jerome and the Paratextual Staging of Anti-elitism / Susan Pickford -- Pt. 3. The Record of the Film of the Book': Cultural Industries and Intertextuality -- 8. Pop Goes the Paperback / Gerry Carlin and Mark Jones -- 9. 'Now a Major Motion Picture': The Delicate Business of Selling Literature through Contemporary Cinema / Rebecca N. Mitchell -- 10. In Real Life: Book Covers in the Internet Bookstore / Alexis Weedon -- Pt. 4. Translating Covers: Moving Audiences and the Marketing of Books -- 11. Cover Charge: Selling Sex and Survival in Lesbian Pulp Fiction / Melissa Sky -- 12. Addressing 'Young Adults'? The Case of Francesca Lia Block / Chris Richards -- 13. Images, Messages and the Paratext in Algerian Women's Writing / Pamela Pears.
Other author Matthews, Nicole.
Moody, Nickianne.
Subject Book covers.
Books -- Marketing.
Paperbacks -- Marketing.
Literature publishing.
Popular literature -- Publishing.
Authors and readers.
Books and reading.
Book industries and trade.
ISBN 9780754657316 (alk. paper)
0754657310 (alk. paper)