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Cover Art
Author Garvey, Ellen Gruber.

Title The adman in the parlor [electronic resource] : magazines and the gendering of consumer culture, 1880s to 1910s / Ellen Gruber Garvey.

Published New York ; Oxford : Oxford University Press, 1996.


Location Call No. Status
Physical description 1 online resource (viii, 230 p.) : ill.
Bibliography Includes bibliographical references and index.
Summary How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.
Notes Description based on print version record.
Subject American fiction -- 19th century -- History and criticism.
Short stories -- Publishing -- United States -- History -- 19th century.
Periodicals -- Publishing -- Economic aspects -- United States.
Popular literature -- United States -- History and criticism.
American fiction -- 20th century -- History and criticism.
Literature and society -- United States -- History.
Advertising, Magazine -- United States -- History.
Books and reading -- United States -- History.
Women consumers -- United States -- Attitudes.
ISBN 9780199855070 (ebook) : No price