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Cover Art
Author Scanlon, Jennifer, 1958-

Title Inarticulate longings : The ladies' home journal, gender, and the promises of consumer culture / by Jennifer Scanlon.

Published New York : Routledge, 1995.


Location Call No. Status
 UniM Giblin Eunson  659.132 SCAN    AVAILABLE
Physical description x, 278 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references(pages [235]-272) and index.
Contents 1. A Profile of the Ladies' Home Journal -- 2. Housekeeping: The Greatest Business in the World -- 3. Women's Paid Work: Setting and Stretching the Boundaries -- 4. Stoves for Women, Votes for Men: The Journal and Women's Political Involvement -- 5. The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction -- 6. Advertising Women: The J. Walter Thompson Company Women's Editorial Department -- 7. "Every Woman Is Interested in This": Advertising in the Ladies' Home Journal.
Summary A cultural history based on "The Ladies' Home Journal," "Inarticulate Longings" offers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century. The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture.
Subject Ladies' home journal.
Women consumers -- United States -- History.
Advertising, Magazine -- United States -- History.
Popular literature -- United States -- History and criticism.
ISBN 0415911567 (hardback)
0415911575 (paperback)