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Book Cover
E-RESOURCE
Author Rein, Irving J., speaker.

Title How American idol attracts and retains fans / Irving Rein and Ben Shields.

Published London : Henry Stewart Talks, 2016.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (1 minutes) : color, sound).
polychrome rdacc
Series Business & management collection, 2056-4570.
Henry Stewart talks. Business & management collection.
Notes Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields.
Title from title frames.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Other author Shields, Ben, speaker.
Subject American Idol (Television program)
Fans (Persons)
Popular culture -- Marketing -- Case studies.
Reality television programs -- Case studies.
Television viewers.
Other title Attracting and retaining sports fans.
Publisher Number 7010 Henry Stewart Talks