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Title Killing us softly 4 [videorecording] : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally.

Published Northampton, MA : Media Education Foundation, c2010.


Location Call No. Status
 UniM ERC DVD  659.1082 KILL  region all  SEVEN DAY LOAN  AVAILABLE
Physical description 1 videodisc (45 min.) : sd., col. ; 4 3/4 in.
Notes Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
"Attention: this program contains nudity and sexual themes."
Recorded in Dolby digital stereo.
"Aspect ratio 16:9"--Container.
Contents Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?
Credits Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
Performers With Jean Kilbourne.
Notes Filmed at the University of Massachusetts, Amherst, MA.
Summary "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
System notes DVD, NTSC.
Language notes In English, with optional English subtitles.
Other author Jhally, Sut. Director.
Kilbourne, Jean.
Media Education Foundation.
Subject Women in advertising.
Sex in advertising.
Body image in women.
Sex role.
Advertising -- Psychological aspects.
Feature films
Filmed lectures
Documentary films
Nonfiction films
Film sequels
Variant Title Killing us softly four
Advertising's image of women
ISBN 1932869441
Standard Number 897952001311