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E-RESOURCE

Title Killing us softly 4 : advertising's image of women.

Published [San Francisco, California, USA] : Kanopy Streaming, 2014.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 video file, 45 min.)
Notes Sequel to: Killing us softly, c1979, Still killing us softly, c1987, and Killing us softly 3, c2000.
Restrictions Access restricted to subscribers.
Notes Originally produced by Media Education Foundation in 2010.
Summary In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Audience Grade 9+
Higher education.
System notes Mode of access: World Wide Web. System requirements: Adobe Flash Player.
Notes Media Education Foundation Collection njcore00000000080
Other author Alper, Loretta.
Jhally, Sut.
Kilbourne, Jean.
Killoy, Andrew.
Morris, Scott.
Rabinovitz, David.
Media Education Foundation.
Subject Advertising -- Psychological aspects.
Body image in women.
Communication.
Media representation.
Sex in advertising.
Sex role.
Sexism.
Rape.
Violence against women.
Women in advertising.
Documentary films.
Variant Title Killing us softly four : advertising's image of women
Advertising's image of women
Publisher Number 1041634 Kanopy