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Author Rutherford, Paul, 1944-

Title A world made sexy : Freud to Madonna / Paul Rutherford.

Published Toronto ; Buffalo : University of Toronto Press, c2007.


Location Call No. Status
 UniM Bail  306.7 RUTH    AVAILABLE
Physical description vi, 371 p. ; 23 cm.
Bibliography Includes bibliographical references (p. [321]-348) and index.
Contents 1. Exhibiting Eros -- 2. Liberation theory -- 3. The erotic sell -- 4. Signs of angst -- 5. The erotics of power -- 6. A theatre of the libido.
Summary "The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment." "A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of eroticism in America and across the developed world. Starting with a brief foray into the history of pornography, Rutherford goes on to explore a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other media, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between sex and aggression. He details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the cultivation of eroticism in the wider context of Michel Foucault's views on social power and governmentality, and specifically how they relate to sexuality, during the modern era."--BOOK JACKET.
Subject Erotica -- History.
Sex in advertising -- History.
Sex in popular culture -- History.
Sex in mass media -- History.
Sex -- Social aspects.
ISBN 9780802092564 (bound)
080209256X (bound)
9780802094667 (pbk.)
080209466X (pbk.)