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E-RESOURCE
Author Dastidar, Surajit Ghosh.

Title Mountain Dew [electronic resource] / Surajit Ghosh Dastidar and Srividya Raghavan.

Published [Bingley] : Emerald Group Publishing Ltd., [2013]

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 1 online resource (6 p.) : col. ill.
Notes Published also as v. 3, no. 8, 2013 of Emerald emerging markets case studies.
Title from ebook title screen (viewed Jan 28, 2014)
File type Text (Electronic book)
Reproduction Electronic reproduction. Bingley, England : Emerald Group Pub., 2014. Available via World Wide Web.
Other author Raghavan, Srividya.
Subject PepsiCo, inc. -- Case studies.
Corporate sponsorship -- India -- Case studies.
Soft drink industry -- India -- Case studies.
Other uniform title Emerald emerging markets case studies.