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E-RESOURCE
Author Manwaring, Tony, (Creative Director, Lab, UK) Speaker.

Title How Lucozade defeated the sceptics [electronic resource] / Tony Manwaring.

Published London : Henry Stewart Talks, 2016.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (5 min.) : color, sound).
Series Business & management collection, 2056-4570
Henry Stewart talks. Business & management collection.
Notes Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Creativity in magazines and working with publishers.
Title from title frames.
Restrictions Access restricted to subscribers.
Summary The case study reviews how Lucozade Sport proved to the sceptics that their sports drinks are authentic as well as actively help improve individuals' sporting goals..
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Advertising, Magazine -- Case studies.
Energy drinks -- Marketing -- Case studies.
Lucozade (Trademark).
Soft drink industry -- Marketing -- Case studies.
Other title Creativity in magazines and working with publishers
Publisher Number 7044 Henry Stewart Talks