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Cover Art
Author Elmore, Bartow J.

Title Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.

Published New York W.W. Norton & Company, [2015]


Location Call No. Status
 UniM Bail  338.766362 ELMO    AVAILABLE
Edition First edition.
Physical description 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Notes Formerly CIP. Uk.
Bibliography Includes bibliographical references (pages [371]-394) and index.
Contents Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
Summary Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Language notes Text in English.
Subject Coca-Cola Company.
Soft drink industry -- United States.
Sustainable development.
Social responsibility of business.
Standard Number (YBP)11608904
ISBN 9780393241129 (hardcover)
0393241122 (hardcover)