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Cover Art
Author Maucher, Helmut, 1927-

Title Leadership in action : tough-minded strategies from the global giant / Helmut Maucher.

Published New York : McGraw-Hill, [1994]


Location Call No. Status
 UniM Bail  664.00688 MAUC    AVAILABLE
Uniform title Marketing ist Chefsache. English
Physical description xii, 160 pages ; 24 cm
Contents Foreword / Hans Ziegler -- 1. Ten Axioms for Business Success -- 2. Nestle's Global Strategy -- 3. Marketing Is a Job for the Boss -- 4. Protecting Brands and Promoting Sales -- 5. All Business Is Local -- 6. Acquisitions as a Marketing Strategy -- 7. Leadership in Action, Or How to Steer a Battleship -- 8. Managing and Motivating Employees -- 9. Cultivating Corporate Image and Preserving Corporate Culture -- 10. The Complex Question of Organizational Authority Or Autonomy -- 11. Ethics and the Economy -- 12. Morality Or Profits? -- 13. The Global Vision for the Next Millennium -- Epilogue: Looking at the Big Picture.
Summary In matters of leadership on the global frontier, there is no one more capable to comment than Helmut Maucher, the German-born head of the world's largest food company. Now, for the first time in a book, Maucher speaks out about his management style and philosophy - illustrating his own views with the successes he has witnessed at Nestle. A no-nonsense executive who cut financial reporting at Nestle to "one sheet of paper" and slashed staff functions ("I can read the newspapers myself"), Maucher's preferred leadership style is management by provocation. In this book, he gives unique insights into a wide array of issues facing all companies in today's challenging global economy.
Subject Nestlé Company -- Management.
Food industry and trade -- Switzerland -- Management -- Case studies.
Food -- Marketing -- Case studies.
Strategic planning -- Switzerland -- Case studies.
International business enterprises -- Switzerland -- Management -- Case studies.
ISBN 0070410410 (alk. paper)