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Cover Art
Author Zager, Michael.

Title Writing music for television and radio commercials : a manual for composers and students / Michael Zager.

Published Lanham, Md. : Scarecrow Press, 2003.


Location Call No. Status
 UniM Southbank  781.5413 ZAGE    AVAILABLE
 UniM Southbank CD M  8431  disc  SEVEN DAY LOAN  AVAILABLE
Physical description xii, 137 pages : music, ; 28 cm + 1 audio disc (CD)
Notes Includes index.
Accompanying CD contains examples of various types of music and sound effects discussed in the text.
Contents Advertising Agency and Process Structure -- Composing for Television and Radio Commercials vs. Composing for Films -- Musical Skills (How to Approach Composition for Commercials) -- Analyzing Commercials (From a Musical Point of View) -- Underscoring (Compositional Techniques) -- Arranging and Orchestration Concepts (Including Sound Effects and Sound Design) -- Jingle Writing -- Composing for Radio Commercials -- Corporate Videos and Infomercials (Long-Form Commercials) -- Business of Commercials.
Summary "Writing Music for Television and Radio Commercials: A Manual for Composers and Students provides a comprehensive overview of the process of composing and arranging for commercials in these two very different media. The author, Michael Zager, describes the tools involved in the composition and arranging processes, then sets forth a method for using this information to create advertising music. This book is a must-have for students interested in composing, arranging, and producing music for commercials and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers"--Book jacket.
Subject Television music -- Instruction and study.
Radio music -- Instruction and study.
Television advertising.
Radio advertising.
ISBN 0810847221