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PRINTED BOOKS
Author Kotler, Philip, author. Author.

Title Marketing / Kotler, Burton, Deans, Brown, Armstrong.

Published Frenchs Forest, NSW : Pearson Australia, [2013].
℗♭2013.
Frenchs Forest, N.S.W. Pearson Australia, 2013.
©2013.

Copies

Location Call No. Status
 UniM ERC Open High Use  658.8 KOTL  OVERNIGHT LOAN  AVAILABLE
 UniM ERC Open High Use  658.8 KOTL  TWO HOUR LOAN  AVAILABLE
 UniM ERC Open High Use  658.8 KOTL  OVERNIGHT LOAN  AVAILABLE
 UniM ERC Open High Use  658.8 KOTL  TWO HOUR LOAN  AVAILABLE
 UniM Dookie  658.8 KOTL    AVAILABLE
 UniM ERC  658.8 KOTL    AVAILABLE
Edition 9th edition.
Physical description xxv, 715 pages : colour illustrations, facsimiles, maps, portraits ; 28 cm.
Notes Previous ed.: 2010.
Bibliography Includes bibliographical references and index.
Contents PART 1. The strategic marketing process. Marketing: creating superior customer value -- Marketing: delivering and capturing value -- Strategic planning and marketing -- Marketing strategies for competitive advantage -- PART 2. Understanding the market. The global marketing environment -- Information management and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. Extending marketing. Tapping into markets across the globe -- Responsible marketing -- Appendices. The marketing plan -- Marketing by the numbers -- Answers to self-check questions -- Glossary -- Index.
Summary Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. This book continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. This book delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.
Original Version Previous ed. 2010.
Processing Action Recommended Reading BUSS 5245 2013
Other author Burton, Suzan, author. Author.
Deans, Kenneth R., author. Author.
Brown, Linden, author. Author.
Armstrong, Gary (Gary M.), author. Author.
Subject Marketing -- Australia -- Management.
Marketing -- New Zealand -- Management.
Marketing.
Advertising.
Marketing -- Textbooks.
Advertising -- Textbooks.
University of Ballarat
Australian
Variant Title Marketing (Kotler : 9th ed.)
ISBN 9781442549425 (hardback)