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PRINTED BOOKS
Author Birt, Ian.

Title Marketing and promoting your business : products and services / Ian Birt.

Published Prahran, Vic. : Tilde Publishing and Distribution, c2013.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.8 BIRT    AVAILABLE
Edition 2nd ed.
Physical description x, 224 p. : ill. ; 25 cm.
Series Tilde business
Tilde business
Notes Includes index.
Covers units of competency: BSBSBM403A Market the Small Business, BSBMGK413A Promote Products and Services, BSBMGK414A Undertake Marketing Activities.
Summary "This book describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating market results, including getting cusomer feedback, and market responses to unsatisfactory results.
Audience For TAFE students.
Subject Marketing -- Textbooks.
Sales promotion -- Textbooks.
Advertising -- Textbooks.
ISBN 9780734608147