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Connect to: WARC
Database name WARC
Other database name World Advertising Research Center
Description WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.
User Support Overview and user guide
Authorized Users University of Melbourne staff and students have access to this electronic resource. Walk-in users on the Library premises also have access to this electronic resource.
Print Yes : single articles, chapters or items for personal reference only
Download Yes : single articles, chapters or items for personal reference only
E-Reserves/LMS Yes : reasonable portion
Scholarly Sharing No
Course Pack Yes : reasonable portion
Walk-in users Yes
Interlibrary Loans No
Perpetual Access No
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Link to full text Holdings  Link to catalogue record
4A's: American Association of Advertising Agencies, Jay Chiat Strategic Excellence Awards -- WARC.com 01 Jan. 1926- 4A's: American Association of Advertising Agencies, Jay Chiat Strategic Excellence Awards [electronic resource]
AACC: Association des Agences Conseils en Communication Case Studies -- WARC.com 01 Jan. 1994 - 31 Dec. 1999 AACC: Association des Agences Conseils en Communication Case Studies [electronic resource]
Account Planning Group (UK) Case Studies -- WARC.com 01 Jan. 1993 - 31 Dec. 2015 Account Planning Group (UK) Case Studies [electronic resource]
Account Planning Group (Australia) Creative Planning Awards cases -- WARC.com 01 Jan. 2004 - 31 Dec. 2014 Account Planning Group (Australia) Creative Planning Awards cases [electronic resource]
Admap -- WARC.com 01 Jan. 1967- Admap [electronic resource] : the journal of advertising media analysis and planning.
AME Awards Case Studies -- WARC.com 01 Jan. 2015- AME Awards Case Studies [electronic resource]
American Industries -- WARC.com 01 Jan. 2000 - 31 Dec. 2011 American Industries [electronic resource]
ANA (Association of National Advertisers) Magazine -- WARC.com 01 Jan. 1998- ANA (Association of National Advertisers) Magazine [electronic resource]
ARF (Advertising Research Foundation) David Ogilvy Awards -- WARC.com 01 Jan. 1993- ARF (Advertising Research Foundation) David Ogilvy Awards [electronic resource]
Australian Effie Awards case studies -- WARC.com 01 Jan. 1990- Australian Effie Awards case studies [electronic resource]
CAANZ Effie Award case studies -- WARC.com 01 Jan. 1998 - 31 Dec. 2015 CAANZ Effie Award case studies [electronic resource]
Canadian advertising success stories-Cassies -- WARC.com 01 Jan. 1993- Canadian advertising success stories-Cassies [electronic resource] .
Cannes Creative Effectiveness Lions case studies -- WARC.com 01 Jan. 2011- Cannes Creative Effectiveness Lions case studies [electronic resource]
CARF (Canadian Advertising Research Foundation) Newsletter -- WARC.com 01 Jan. 1998 - 31 Dec. 2006 CARF (Canadian Advertising Research Foundation) Newsletter [electronic resource]
CASSIES case studies -- WARC.com 01 Jan. 1993- CASSIES case studies [electronic resource]
Center for Marketing Communication papers -- WARC.com 01 Jan. 1999 - 31 Dec. 2005 Center for Marketing Communication papers [electronic resource]
Credos's research papers -- WARC.com 01 Jan. 2010 - 31 Dec. 2011 Credos's research papers [electronic resource]
Deloitte papers -- WARC.com 01 Jan. 2010 - 31 Dec. 2013 Deloitte papers [electronic resource]
Design Effectiveness Awards -- WARC.com 01 Jan. 2007- Design Effectiveness Awards [electronic resource]
Direct Marketing Association (UK) Awards Case Studies -- WARC.com 01 Jan. 2006- Direct Marketing Association (UK) Awards Case Studies [electronic resource]
Direct Marketing Association Echo Awards -- WARC.com 01 Jan. 2008- Direct Marketing Association Echo Awards [electronic resource]
Effie case studies -- WARC.com 01 Jan. 1990- Effie case studies [electronic resource]
ESOMAR conference papers -- WARC.com 01 Jan. 1995- ESOMAR conference papers [electronic resource]
Euromonitor Company Profiles -- WARC.com 01 Jan. 2008- Euromonitor Company Profiles [electronic resource]
European Association of Communications Agencies case studies -- WARC.com 01 Jan. 1999- European Association of Communications Agencies case studies [electronic resource]
IAB (UK) articles -- WARC.com 01 Jan. 2011 - 31 Dec. 2013 IAB (UK) articles [electronic resource]
IABNZ Adspend Reports and Case Studies -- WARC.com 01 Jan. 2007 - 31 Dec. 2015 IABNZ Adspend Reports and Case Studies [electronic resource]
Institute of Advertising Practitioners in Ireland, ADFX Awards Case Studies -- WARC.com 01 Jan. 2008- Institute of Advertising Practitioners in Ireland, ADFX Awards Case Studies [electronic resource]
International journal of mobile marketing -- WARC.com 01 Jan. 1998- International journal of mobile marketing [electronic resource] .
Journal of interactive advertising -- WARC.com 01 Jan. 2000 - 31 Dec. 2013 Journal of interactive advertising [electronic resource] .
Journal of the Market Research Society -- WARC.com 01 Jan. 1963- Journal of the Market Research Society [electronic resource] .
JWT ( J. Walter Thompson) Papers -- WARC.com 01 Jan. 1964- JWT ( J. Walter Thompson) Papers [electronic resource]
MarketingNPV -- WARC.com 01 Jan. 2004 - 31 Dec. 2012 MarketingNPV [electronic resource]
Market leader -- WARC.com 01 Jan. 1998- Market leader [electronic resource]
Marketing Society Awards for Excellence case studies -- WARC.com 01 Jan. 1998- Marketing Society Awards for Excellence case studies [electronic resource]
Millward Brown Papers -- WARC.com 01 Jan. 2006 - 31 Dec. 2015 Millward Brown Papers [electronic resource]
Mindshare's Points of View series -- WARC.com 01 Jan. 2009 - 31 Dec. 2014 Mindshare's Points of View series [electronic resource]
MMA Smarties case studies and papers -- WARC.com 01 Jan. 2010- MMA Smarties case studies and papers [electronic resource]
Nikkei Advertising Research Institute publications -- WARC.com 01 Jan. 2008 - 31 Dec. 2011 Nikkei Advertising Research Institute publications [electronic resource]
OAAA (Outdoor Advertising Association of America) Case Studies -- WARC.com 01 Jan. 1994 - 31 Dec. 1999 OAAA (Outdoor Advertising Association of America) Case Studies [electronic resource]
Papers From GfK -- WARC.com 01 Jan. 2013- Papers From GfK [electronic resource]
PMAA Dragons of Asia Case Studies -- WARC.com 01 Jan. 2014 - 31 Dec. 2015 PMAA Dragons of Asia Case Studies [electronic resource]
Point of Purchase Advertising International Papers -- WARC.com 01 Jan. 1995 - 31 Dec. 2004 Point of Purchase Advertising International Papers [electronic resource]
SWOCC (Stichting Wetenschappelijk Onderzoek Commerci?le Communicatie) Book of Brand Management Models -- WARC.com 01 Jan. 2006 - 31 Dec. 2006 SWOCC (Stichting Wetenschappelijk Onderzoek Commerci?le Communicatie) Book of Brand Management Models
TNS Papers -- WARC.com 01 Jan. 2013- TNS Papers [electronic resource]