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Connect to: WARC
Database name WARC
Other database name World Advertising Research Center
Description WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.
User Support Overview and user guide
Authorized Users University of Melbourne staff and students have access to this electronic resource. Walk-in users on the Library premises also have access to this electronic resource.
Print Yes : single articles, chapters or items for personal reference only
Download Yes : single articles, chapters or items for personal reference only
E-Reserves/LMS Yes : reasonable portion
Scholarly Sharing No
Course Pack Yes : reasonable portion
Walk-in users Yes
Interlibrary Loans No
Perpetual Access No
More information More information...  For an explanation of what these license terms mean click here