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Cover Art
Author Lovelock, Christopher H.

Title Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.

Published Sydney : Pearson Education Australial, 2001.


Location Call No. Status
 UniM Giblin Eunson  658.800994 LOVE    AVAILABLE
 UniM Store QA  25899    AVAILABLE
Edition 2nd ed.
Physical description xii, 636 pages : illustrations ; 24 cm
Notes Includes index.
Previous ed.: Prentice-Hall, 1998.
Audience Tertiary students.
Other author Walker, Rhett H.
Patterson, Paul.
Subject Service industries -- Australia -- Marketing.
Service industries -- New Zealand -- Marketing.
Customer services -- Australia -- Marketing.
Customer services -- New Zealand -- Marketing.
ISBN 1740094387 $64.95