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Book Cover
PRINTED BOOKS
Author Straubhaar, Joseph D.

Title Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert LaRose.

Published Belmont, CA : Thomson/Wadsworth ; Southbank, Vic. : Thomson Learning Australia, [2006]
©2006

Copies

Location Call No. Status
 UniM Giblin Eunson  384.0973 STRA    AVAILABLE
Edition 5th ed.
Physical description xx, 554 pages : colour illustrations ; 28 cm
Bibliography Includes bibliographical references (pages 532-541) and index.
Contents Part 1 Media and the Information Age -- Chapter 1 Changing Media 3 -- Chapter 2 Media and Society 29 -- Part 2 Media -- Chapter 3 Books and Magazines 57 -- Chapter 4 Newspapers 87 -- Chapter 5 Recorded Music 121 -- Chapter 6 Radio 151 -- Chapter 7 Film and Home Video 181 -- Chapter 8 Television 213 -- Chapter 9 Internet 255 -- Chapter 10 Public Relations 293 -- Chapter 11 Advertising 323 -- Chapter 12 Communications Infrastructure 357 -- Part 3 Media Issues -- Chapter 13 Media Uses and Effects 391 -- Chapter 14 Media Policy and Law 431 -- Chapter 15 Media Ethics 465 -- Chapter 16 Global Communications Media 495.
Other author LaRose, Robert.
Subject Telecommunication -- United States.
Information technology -- United States.
Mass media -- United States.
ISBN 0534647081 (student edition)
0534606431 (instructor's edition)