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Cover Art
Author Zikmund, William G.

Title Business research methods / William G. Zikmund.

Published Cincinnati, OH : Thomson/South-Western, 2003.


Location Call No. Status
 UniM Giblin Eunson  658.403072 ZIKM    AVAILABLE
 UniM Giblin Eunson  658.403072 ZIKM    AVAILABLE
Edition 7th ed.
Physical description xix, 748 pages : illustrations ; 26 cm
Notes Includes index.
Bibliography Includes bibliographical references and index.
Contents Pt. 1. Introduction. Ch. 1. The Role of Business Research. Ch. 2. Information Systems and Knowledge Management. Ch. 3. Theory Building. Ch. 4. The Research Process: An Overview. Ch. 5. Ethical Issues in Business Research -- Pt. 2. Beginning Stages of the Research Process. Ch. 6. Problem Definition and the Research Proposal. Ch. 7. Exploratory Research and Qualitative Analysis. Ch. 8. Secondary Data -- Pt. 3. Research Methods for Collecting Primary Data. Ch. 9. Survey Research: An Overview. Ch. 10. Survey Research: Basic Methods of Communication with Respondents. Ch. 11. Observation Methods. Ch. 12. Experimental Research -- Pt. 4. Measurement Concepts. Ch. 13. Measurement and Scaling Concepts. Ch. 14. Attitude Measurement. Ch. 15. Questionnaire Design -- Pt. 5. Sampling and Fieldwork. Ch. 16. Sample Designs and Sampling Procedures. Ch. 17. Determination of Sample Size: A Review of Statistical Theory. Ch. 18. Fieldwork -- Pt. 6. Data Analysis and Presentation. Ch. 19. Editing and Coding: Beginning to Transform Raw Data into Information. Ch. 20. Basic Data Analysis: Descriptive Statistics. Ch. 21. Univariate Statistics. Ch. 22. Bivariate Analysis: Tests of Differences. Ch. 23. Bivariate Analysis: Measures of Association. Ch. 24. Multivariate Analysis. Ch. 25. Communicating Research Results: Report, Presentation, and Follow-Up -- Pt. 7. Video Cases -- Pt. 8. Critical Thinking Cases.ille and Alan.
Summary Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.
Subject Management -- Research.
Business -- Research.
ISBN 0030258170
0324182392 : $114.95