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Cover Art
Author Hutt, Michael D.

Title Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

Published Fort Worth, Tex. ; London : Harcourt Brace College, 2001.


Location Call No. Status
 UniM Bund  658.804 HUTT {Bund81 20190820}    AVAILABLE
 UniM Bund  658.804 HUTT {Bund81 20190820}    AVAILABLE
Edition 7th ed.
Physical description xxxii, 716 pages : illustrations ; 26 cm
Notes Previous ed.: 1998.
Bibliography Includes bibliographical references and index.
Other author Speh, Thomas W.
Subject Marketing -- Management.
Strategic planning.
ISBN 0030291798