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Cover Art
E-RESOURCE

Title Current issues and research in advertising [electronic resource] .

Published Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan
Dates of Publication Print began in 1978.
Print ceased with v. 13; -1990.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Uniform title Current issues and research in advertising (Online)
Frequency Annual
Notes Vols. for 1983-1990 issued in 2 pts.
System notes Mode of access: World Wide Web.
Notes Description based on surrogate of print: Vol. 9, issue 1/2 (1986).
Continued by Journal of current issues and research in advertising (Online) 2164-7313 (DLC) 2011202092 (OCoLC)60624976
Other author University of Michigan. Graduate School of Business Administration. Division of Research.
Subject Comparative advertising -- Periodicals.
Advertising -- United States -- Periodicals.
Advertising -- Research -- Periodicals.
Periodicals.
Electronic journals.
Abbreviated title CURRENT ISSUES & RESEARCH IN ADVERTISING
Variant Title Current issues & research in advertising
ISSN 2165-820X
0163-3392