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Author Scaria, Arul George.

Title Ambush marketing : game within a game / Arul George Scaria.

Published New Delhi, India ; New York : Oxford University Press, 2008.


Location Call No. Status
 UniM Law  KN 284.1 SCAR    AVAILABLE
Physical description xvii, 217 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 203-210) and index.
Subject Marketing -- Law and legislation.
Special events -- Marketing.
Corporate sponsorship.
ISBN 0195693078 : $40.05