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Book Cover
Author Fiske, John.

Title Introduction to communication studies / John Fiske.

Published London ; New York : Routledge, 1990.


Location Call No. Status
 UniM Bail  302.2 FISK    AVAILABLE
Edition 2nd ed.
Physical description xvi, 203 pages : illustrations ; 23 cm.
Series Studies in culture & communication.
Studies in culture & communication.
Notes Includes index.
Bibliography Bibliographies: pages 191-199.
Summary In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's "Communication Theory to Saussure's structural linguistics and Peirce's "Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. This title available in eBook format. Click here for more information. Visit our eBookstore at:
Subject Communication.
ISBN 0415046718
0415046726 (paperback)