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Book Cover
Author Foxall, G. R.

Title Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith.

Published London ; New York : Routledge, 1994.


Location Call No. Status
 UniM Giblin Eunson  658.8342 FOXA    AVAILABLE
Physical description x, 244 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages [213]-234) and index.
Contents Pt. I. Consumer-oriented marketing. 1. The marketing task. 2. Consumer choice in theory and practice -- Pt. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5. Attitudes and behavior -- Pt. III. The personal consumer. 6. Personality and cognitive style. 7. Motivation and lifestyle -- Pt. IV. Consumers in context. 8. Retail environments. 9. Consumers in the social structure.
Other author Goldsmith, Ronald Earl.
Subject Consumer behavior.
Marketing -- Psychological aspects.
ISBN 0415046734
0415046742 (paperback)