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LEADER 00000cam a2200649Ia 4500
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008 090929s2007 mauab ob 001 0 eng d
050 4 HN29|b.I44 2007eb
082 04 301.072/073|222
100 1 Igo, Sarah Elizabeth,|d1969-
245 14 The averaged American|h[electronic resource] :|bsurveys,
citizens, and the making of a mass public /|cSarah E. Igo.
260 Cambridge, Mass. :|bHarvard University Press,|c2007.
300 1 online resource (398 pages) :|billustrations, map
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references (pages 301-378) and
505 0 List of illustrations -- Introduction: America in
aggregate -- 1: Canvassing a "typical" community -- 2:
Middletown becomes everytown -- 3: Polling the average
populace -- 4: Majority talks back -- 5: Surveying normal
selves -- 6: Private lives of the public -- Epilogue:
Statistical citizens -- Notes -- Acknowledgments -- Index.
520 From the Publisher: Americans today "know" that a majority
of the population supports the death penalty, that half of
all marriages end in divorce, and that four out of five
prefer a particular brand of toothpaste. Through
statistics like these, we feel that we understand our
fellow citizens. But remarkably, such data-now woven into
our social fabric-became common currency only in the last
century. Sarah Igo tells the story, for the first time, of
how opinion polls, man-in-the-street interviews, sex
surveys, community studies, and consumer research
transformed the United States public. Igo argues that
modern surveys, from the Middletown studies to the Gallup
Poll and the Kinsey Reports, projected new visions of the
nation: authoritative accounts of majorities and
minorities, the mainstream and the marginal. They also
infiltrated the lives of those who opened their doors to
pollsters, or measured their habits and beliefs against
statistics culled from strangers. Survey data underwrote
categories as abstract as "the average American" and as
intimate as the sexual self. With a bold and sophisticated
analysis, Igo demonstrates the power of scientific surveys
to shape Americans' sense of themselves as individuals,
members of communities, and citizens of a nation. Tracing
how ordinary people argued about and adapted to a public
awash in aggregate data, she reveals how survey techniques
and findings became the vocabulary of mass society-and
essential to understanding who we, as modern Americans,
think we are.
650 0 Social surveys|zUnited States|xHistory|y20th century.
650 0 National characteristics, American.
651 0 United States|xSocial conditions|y20th century.
655 0 Electronic books.
655 4 Electronic books.
655 7 History.|2fast|0(OCoLC)fst01411628
710 2 JSTOR|eissuing body.
776 08 |iPrint version:|aIgo, Sarah Elizabeth, 1969-|tAveraged
American.|dCambridge, Mass. : Harvard University Press,
830 0 Books at JSTOR All Purchased
856 40 |uhttps://ezp.lib.unimelb.edu.au/login?url=http://
ebook (University of Melbourne only)
990 Batch Ebook load (bud2) - do not edit, delete or attach