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LEADER 00000cam a2200649Ia 4500 
003    OCoLC 
005    20160130055123.9 
006    m     o  d         
007    cr cnu---unuuu 
008    090929s2007    mauab   ob    001 0 eng d 
019    JSTORocn441342160 
020    9780674038943 
020    0674038940 
020    |z0674023218 
020    |z9780674023215 
020    |z0674027426 
020    |z9780674027428 
037    22573/ctt1347swr|bJSTOR 
040    N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dE7B|dOCLCQ|dDKDLA|dOCLCQ
043    n-us--- 
049    MAIN 
050  4 HN29|b.I44 2007eb 
082 04 301.072/073|222 
100 1  Igo, Sarah Elizabeth,|d1969- 
245 14 The averaged American|h[electronic resource] :|bsurveys, 
       citizens, and the making of a mass public /|cSarah E. Igo.
260    Cambridge, Mass. :|bHarvard University Press,|c2007. 
300    1 online resource (398 pages) :|billustrations, map 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 301-378) and 
505 0  List of illustrations -- Introduction: America in 
       aggregate -- 1: Canvassing a "typical" community -- 2: 
       Middletown becomes everytown -- 3: Polling the average 
       populace -- 4: Majority talks back -- 5: Surveying normal 
       selves -- 6: Private lives of the public -- Epilogue: 
       Statistical citizens -- Notes -- Acknowledgments -- Index.
520    From the Publisher: Americans today "know" that a majority
       of the population supports the death penalty, that half of
       all marriages end in divorce, and that four out of five 
       prefer a particular brand of toothpaste. Through 
       statistics like these, we feel that we understand our 
       fellow citizens. But remarkably, such data-now woven into 
       our social fabric-became common currency only in the last 
       century. Sarah Igo tells the story, for the first time, of
       how opinion polls, man-in-the-street interviews, sex 
       surveys, community studies, and consumer research 
       transformed the United States public. Igo argues that 
       modern surveys, from the Middletown studies to the Gallup 
       Poll and the Kinsey Reports, projected new visions of the 
       nation: authoritative accounts of majorities and 
       minorities, the mainstream and the marginal. They also 
       infiltrated the lives of those who opened their doors to 
       pollsters, or measured their habits and beliefs against 
       statistics culled from strangers. Survey data underwrote 
       categories as abstract as "the average American" and as 
       intimate as the sexual self. With a bold and sophisticated
       analysis, Igo demonstrates the power of scientific surveys
       to shape Americans' sense of themselves as individuals, 
       members of communities, and citizens of a nation. Tracing 
       how ordinary people argued about and adapted to a public 
       awash in aggregate data, she reveals how survey techniques
       and findings became the vocabulary of mass society-and 
       essential to understanding who we, as modern Americans, 
       think we are. 
650  0 Social surveys|zUnited States|xHistory|y20th century. 
650  0 National characteristics, American. 
651  0 United States|xSocial conditions|y20th century. 
655  0 Electronic books. 
655  4 Electronic books. 
655  7 History.|2fast|0(OCoLC)fst01411628 
710 2  JSTOR|eissuing body. 
776 08 |iPrint version:|aIgo, Sarah Elizabeth, 1969-|tAveraged 
       American.|dCambridge, Mass. : Harvard University Press, 
       2007|z0674023218|z9780674023215|w(DLC)  2006043659
830  0 Books at JSTOR All Purchased 
856 40 |u|zConnect to 
       ebook (University of Melbourne only) 
990    Batch Ebook load (bud2) - do not edit, delete or attach 
       any records. 
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