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Cover Art
E-RESOURCE
Author Camilleri, Mark Anthony, 1976- author.

Title Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri.

Published Cham, Switzerland : Springer, [2018]

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 1 online resource (XXIV, 213 pages) : 10 illustrations.
Series Tourism, Hospitality & Event Management, 2510-4993
Tourism, hospitality & event management, 2510-4993
Springer Business and Management eBooks 2018 English+International
Contents Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
Summary This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
Other author SpringerLink issuing body.
Subject Tourism -- Marketing.
Tourism.
Airlines -- Management.
ISBN 9783319498492
3319498495
3319498487
9783319498485
Standard Number 10.1007/978-3-319-49849-2