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LEADER 00000ngm a2200481 a 4500 
005    20091020122600.0 
006    m        c         
007    cr|cna|||a|||| 
007    vz|czazum 
008    080121s2009    enk|||||||||||s|||v|eng d 
019    HST2510 
028 50 2510|bHenry Stewart Talks 
035    (UkLU-K)001155883 
035    .b5422830x 
040    UkLU-K|beng|cUkLU-K 
100 1  Meadows-Klue, Danny,|u(Founder and CEO, Digital Strategy 
       Consulting, UK),|espeaker. 
245 10 Welcome to digital marketing /|cDanny Meadows-Klue. 
246 1  |iTitle from publisher's web site.|aIntroduction to 
       digital marketing tools and techniques. 
264  1 London :|bHenry Stewart Talks,|c2009. 
300    1 online resource (1 streaming video file (27 minutes) :
       |bcolor, sound). 
336    two-dimensional moving image|btdi|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc|0http://rdaregistry.info/termList/
       RDAColourContent/1003 
347    video file|2rdaft|0http://rdaregistry.info/termList/
       fileType/1006 
490 1  Online advertising : how to use new digital tools and 
       connect more effectively with your customers,|x2056-4570. 
500    Animated audio-visual presentation with synchronized 
       narration. 
500    Title from title frames. 
505 0  Contents: Building on the foundations of classic marketing
       with new tools, without its constraints -- Building brand 
       websites that work -- Measure the performance and 
       effectiveness of web marketing -- How search engine 
       optimization works -- Search engine advertising -- Online 
       advertising design -- Online media planning -- Marketing 
       through social media -- The law and regulation of digital 
       marketing -- Underlying theory: integrated digital 
       marketing -- Digital marketing trends. 
506    Access restricted to subscribers. 
538    Mode of access: World Wide Web. 
538    System requirements: Browser compatibility: updated 
       Mozilla Firefox, Google Chrome, Safari or Internet 
       Explorer 8+.  Browser settings: enable JavaScript, enable 
       cookies from the Henry Stewart Talks site.  Required 
       Desktop Browser plugins & viewers: Updated Adobe Flash 
       Player & Adobe Acrobat Reader. Mobile device & operating 
       system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), 
       iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone 
       v6.5.1+. 
650 00 Internet advertising.|0http://id.loc.gov/authorities/
       subjects/sh94006992 
650 00 Internet marketing.|0http://id.loc.gov/authorities/
       subjects/sh95005028 
830  0 Henry Stewart talks.|pBusiness & management collection.
       |pOnline advertising. 
856 40 |uhttps://ezp.lib.unimelb.edu.au/login?url=https://
       hstalks.com/bm/1437/|zConnect to online video (University 
       of Melbourne only) 
856 42 |uhttps://ezp.lib.unimelb.edu.au/login?url=https://
       hstalks.com/bm/p/459/|3Series|zConnect to online video 
       (University of Melbourne only) 
907    .b5422830x 
990    MARCIVE MELB 201906 
990    Batch Ebook load (budv) - do not edit, delete or attach 
       any records. 
990    HSTalks Business & Management 
Location Call No. Status
 UniM INTERNET video    AVAILABLE