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Book Cover
E-RESOURCE
Author Kloss, Ingomar, author.

Title Werbung : Lehr-, Studien- und Nachschlagewerk.

Published Munchen : Oldenbourg Wissenschaftsverlag Jan. 2003 Berlin : Walter de Gruyter GmbH & Co. KG [distributor]

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Uniform title Werbung (Online)
Edition 3rd ed.
Physical description 1 online resource (635 pages) : illustrations.
Series WiSo-Lehr- und Handbücher Ser.
WiSo-Lehr- und Handbücher Ser.
De Gruyter Open Access eBooks
Summary Annotation Aus dem Inhalt: Grundlagen. Werbewirkung. Positionierung und Image. Werbekonzeption. Public Relations. Werbeträger. Internationale Werbung. Sonderwerbeformen. Lösungen. Copyright © Libri GmbH. All rights reserved.
Audience College Audience Oldenbourg Wissenschaftsverlag.
13-16 Oldenbourg Wissenschaftsverlag.
Other author Walter de Gruyter.
De Gruyter Online issuing body.
Subject Electronic book.
ISBN 3486272535
9783486272536
9783486272536
3486272535 (Trade Cloth)
Standard Number 9783486272536