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Author Shea, Daniel M.

Title Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton.

Published Westport, Conn. : Praeger Publishers, 2006.

Copies

Location Call No. Status
 UniM Bail  324.70973 SHEA    AVAILABLE
Edition 3rd ed.
Physical description xvi, 235 p. : ill. ; 24cm.
Series Praeger series in political communication, 1062-5623
Bibliography Includes bibliographical references and index.
Contents 1. Introduction : consultant-centered campaigns -- 2. The campaign plan -- 3. The context of the race -- 4. Demographic research : the theory of aggregate inference -- 5. Candidate and opposition profiles : looking at the record -- 6. Prior electoral targeting -- 7. Polling : the focus of strategic vision -- 8. General strategy -- 9. Fund-raising strategy and tactics -- 10. Strategic communications -- 11. News coverage -- 12. Returning to the grassroots -- 13. Conclusion : the future of political campaign organization.
Other author Burton, Michael John.
Subject Campaign management -- United States.
ISBN 0275989038 (hard copy : alk. paper)
0275990044 (pbk. : alk. paper)