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Author Dávila, Arlene M., 1965-

Title Latinos, Inc. : the marketing and making of a people / Arlene Dávila.

Published Berkeley, CA : University of California Press, 2001.


Physical description xv, 287 p. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Hispanic American consumers.
Market segmentation -- United States.
Hispanic Americans -- Ethnic identity.
ISBN 0520226690 (cloth : alk. paper)
0520227247 (paper : alk. paper)