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Title Global firms and emerging markets in an age of anxiety / edited by S. Benjamin Prasad and Pervez N. Ghauri.

Published Westport, Conn. : Praeger, 2004.


Location Call No. Status
 UniM Bund  338.88 GLOB {Bund81 20190820}    AVAILABLE
Physical description xiv, 319 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages [311]-312) and index.
Contents Part I Emerging Challenges 1 -- Chapter 1 On Multinationals after 1989 / S. Benjamin Prasad 3 -- Chapter 2 Bald Eagle Cannot Find Its Way in the Rain Forest / Alvaro Cuervo-Cazurra, C. Annique Un 13 -- Chapter 3 Challenges for the European Auto Multinationals / Heike Proff 37 -- Chapter 4 Multinationals and Technology Development in Latin America and East Asia / Andres Lopez, Marcela Miozzo 61 -- Chapter 5 Supranational Rules on Strategy Context: Embraer and Brazil's Aerospace Program / Thomas C. Lawton, Steven M. McGuire 83 -- Part II Changing Contexts 103 -- Chapter 6 Initial Trust of Joint Venture Partners in Emerging Nations / Kwong Chan, W. Harvey Hegarty, Stewart R. Miller 105 -- Chapter 7 Family Conglomerates: Key Features Relevant to Multinationals / Destan Kandemir, Daekwan Kim, S. Tamer Cavusgil 121 -- Chapter 8 International Joint Venture Control: An Integrated Framework / Yan Zhang, Haiyang Li 147 -- Chapter 9 An Analysis of Joint Venture Activities in Southeast Asia / Daniel C. Indro, Malika Richards 171 -- Chapter 10 National Culture in China and Multinationals' Performance / Ji Li 195 -- Chapter 11 Entering Emerging Markets: Ignorance and Discovery / Jan Johanson, Martin Johanson 207 -- Part III Prospects for Global Firms 225 -- Chapter 12 Strategies of Multinationals in Contemporary China / Peter Enderwick 227 -- Chapter 13 Rethinking MNE-Emerging Market Relationships: Some Insights from East Asia / Mo Yamin, Pervez N. Ghauri 251 -- Chapter 14 Institutions and Market Reforms: A Logical Guide for MNE Investments / Ram Mudambi, Pietro Navarra 267 -- Chapter 15 On Economic Liberalization in India / Rose M. Prasad 285 -- Part IV Looking toward 2010 305 -- Chapter 16 A Look Ahead: Multinational Enterprises and Emerging Markets / Pervez N. Ghauri 307.
Summary Illuminates the challenges faced by global firms doing business in those developing countries that have attained the status of emerging markets, and highlights issues unique to the post-Sept. 11 business environment.
Other author Ghauri, Pervez N., 1948-
Prasad, Benjamin S., 1929-
Subject International business enterprises -- Management.
International business enterprises -- Cross-cultural studies.
ISBN 156720421X (alk. paper)