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Cover Art
PRINTED BOOKS
Author Hilt, Michael L., 1959-

Title Mass media, an aging population, and the baby boomers / Michael L. Hilt, Jeremy H. Lipschultz.

Published Mahwah, N.J. : L. Erlbaum, 2005.

Copies

Location Call No. Status
 UniM Bail  302.230846 HILT    AVAILABLE
Physical description xv, 185 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 159-175) and indexes.
Contents Bridging Communication and Gerontology 5 -- Ageism, Stereotypes, and Culture 6 -- Importance of Mass Media in Society 7 -- 2 Theory and Research on Communication and Gerontology 12 -- Intergenerational Communication, Identity, and Families 13 -- Portrayal and Effects 13 -- Psychological and Sociological Impact of Portrayals 16 -- Uses and Gratifications 19 -- Social Gerontology and Disengagement 23 -- Social Construction of Reality and Framing 25 -- Cultivation 26 -- Bias, Stereotyping, and Myth 28 -- Cultural Studies and Meaning Making 31 -- 3 Radio-Television News and the Elderly 33 -- Audience for Network Television News 34 -- Television News Content 36 -- Local Television News and Older People 39 -- News Staff and Older People 43 -- Views About News Coverage 44 -- Targeting Older People Through Crime Coverage 46 -- Marketing and Television News 48 -- 4 Print Media and the Elderly 50 -- Newspaper Readership Data 50 -- Newspaper Content and Older People 52 -- Boomers and Media Credibility 55 -- Magazines and Older People 56 -- John Glenn Case Study 57 -- "The Flight" Issues 58 -- Range of Content and Experiences 60 -- Specialty Publications 61 -- 5 Entertainment Media 63 -- Entertainment Television Research 66 -- Television Programming 66 -- Cable Television 71 -- Movies, Video Rentals, and Entertainment as Boomer Culture 72 -- Music and Radio Entertainment 74 -- Games and Trends 75 -- 6 Advertising, Public Relations, and Advocacy 77 -- Demographics and Psychographics 77 -- Marketing and Aging 81 -- Corporate Communication 87 -- Nonprofit Agency Communication 88 -- Opinion Formation 89 -- 7 Internet and New Media 93 -- Internet Use, Older Media, and Aging in America 100 -- CMC, E-mail, Web Surfing, and Online News and Information 100 -- Case Study: Older People and the Web 102 -- Older People and the Online World 112 -- Web Sites of Interest to Aging Baby Boomers 114 -- 8 Health and Sexual Media Content 116 -- No Sex, Many Lies, and Not Much Videotape: Aging, Health, Sex, and the Media 116 -- Ageism 117 -- Lexicon 119 -- Changing Face of Aging 120 -- Reluctant Coverage 121 -- Myths of Aging 122 -- Biased Treatment 123 -- Healthy People 2010 123 -- Perceptions of Aging 125 -- Aging and Sexuality 125 -- Online Information 127 -- Light at the End of the Tunnel? 127 -- 9 Political Issues of Media and Gerontology 129 -- Politics of Aging 129 -- Social Security 131 -- Medicare 131 -- Other Retirement Worries 132 -- AARP Case Study: Election 2000 133 -- AARP and Its Publications 134 -- Relevant Print Media Studies 134 -- AARP Publication Content 136 -- Patterns and Themes 142 -- Interpreting AARP Publication Content 142 -- Future of Baby Boomers' Issues 144 -- 10 Aging Americans, Mass Media, and the Future 147 -- Boomers' Later Working Years 151 -- Trends and Predictions 153 -- Synthesis of Theory and Research 156.
Other author Lipschultz, Jeremy Harris, 1958-
Subject Mass media and older people -- United States.
ISBN 0805848657 (cloth : alk. paper)