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Cover Art
Author Burkus, David, 1983-

Title The myths of creativity : the truth about how innovative companies and people generate great ideas / David Burkus.

Published San Francisco : Jossey-Bass, [2014]


Location Call No. Status
 UniM Giblin Eunson  658.314 BURK    AVAILABLE
Edition 1st ed.
Physical description vii, 214 pages ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Creative mythology -- Eureka myth -- Breed myth -- Originality myth -- Expert myth -- Incentive myth -- Lone creator myth -- Brainstorming myth -- Cohesive myth -- Constraints myth -- Mousetrap myth.
Summary "How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"-- Provided by publisher.
Subject Creative ability in business.
Creative thinking.
New products.
Technological innovations.
ISBN 9781118611142 (hardback)
1118611144 (hardback)