My Library

University LibraryCatalogue

For faster,
simpler
access.
Use Lean
Library.
Get it now
Don't show me again
     
Limit search to items available for borrowing or consultation
Result Page: Previous Next
Can't find that book? Try BONUS+
 

Search Discovery

Search CARM Centre Catalogue

Search Trove

Add record to RefWorks

Cover Art
E-RESOURCE
Author De Safrin, Ashley, (Tourism and Hospitality Business Adviser, Business Link, UK), speaker.

Title Outstanding hospitality marketing for the 'noughties' / Ashley de Safrin.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (62 minutes) : color, sound).
polychrome rdacc
Series Marketing hotels : addressing the unique challenges of marketing hotels, 2056-4570.
Henry Stewart talks. Business & management collection. Marketing hotels.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: 'Noughties' marketing -- Is hospitality marketing so different? -- Outstanding hospitality marketing -- Who is the 'noughties' customer? -- Getting started on the marketing journey or rethinking your customer proposition -- Marketing tools for the 'noughties' -- Evaluating your effectiveness -- Future challenges.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Hotels -- Marketing.
Publisher Number 2113 Henry Stewart Talks