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E-RESOURCE

Title The Pitch : Subway - Series 1, Ep 1 Of 8.

Published Australia : SBS 2 [broadcaster], 2013 May 08 at 21:35:00.
[Place of production not identified] : [Production company not identified], 2012.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 streaming video file (42 min. 55 sec.) ; 253480084 bytes
Series The Pitch ; Series 1, Episode 1
Summary The Pitch is a new eight-part series that goes behind the closed doors of the world of advertising and spotlights the incredible lengths, intense stakes and tight deadlines ad agencies encounter when they take aim at a major new piece of business. Each week, two of America's top creative agencies go head to head to win a real campaign from a major brand. The cameras follow as they brainstorm ideas, research brands, and formulate campaigns - with only seven days to prepare their big presentation: the pitch. Reputations, careers, and even their livelihoods are on the line. The competition is real and the stakes are high. Tracy Wong, one of the founders of WDCW, a Californian based agency, leads his team to Connecticut to pitch to one of the largest potential clients in the world: Subway. WDCW's competition is McKinney, a powerhouse ad firm based in North Carolina. The Subway campaign is a huge account - both agencies desperately need this piece of business. The assignment entails creating a campaign for Subway's breakfast menu, specifically targeting 18 to 24-year-olds. (From the UK) (Documentary Series) M (L) *New Series* Follow the conversation on Twitter #ThePitch.
Audience Classification M ACMA.
Other author Cude, Jonathan, contributor.
Wong, Tracy, contributor.
Subject Advertising -- Economic aspects.
Advertising agencies -- Customer services.
Branding (Marketing)
Documentary.
Reality.