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E-RESOURCE
Author Alaimo, Kara., author.

Title Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo.

Published New York : Routledge, 2017.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 1 online resource (xi, 427 pages)
Contents 1. Global and local approaches to international public relations -- 2. Culture is the key -- 3. Building, managing, and evaluating your global public relations team -- 4. Global public relations for corporations -- 5. Public relations on global issues -- 6. Global public relations for governments -- 7. The global media and social networks -- 8. Public relations in Asia and the Pacific -- 9. Public relations in Europe -- 10. Public relations in the Middle East and North Africa -- 11. Public relations in North and Latin America -- 12. Public relations in sub-Saharan Africa.
Subject Public relations.
Social media.
High technology industries -- Public relations.
ISBN 9781315689869 (e-book : PDF)
9781317425403 (e-book: Mobi)
9781317425410 (e-book: ePub)
9781138916043 (hardback)
9781138916050 (paperback)
Standard Number 10.4324/9781315689869