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Title The Pitch : Waste Management - Series 1, Ep 2 Of 8.

Published Australia : SBS 2 [broadcaster], 2013 May 15 at 21:35:00.
[Place of production not identified] : [Production company not identified], 2012.


Location Call No. Status
Physical description 1 streaming video file (42 min. 51 sec.) ; 250573866 bytes
Series The Pitch ; Series 1, Episode 2
Summary The Pitch is an eight-part series that goes behind the closed doors of the world of advertising and spotlights the incredible lengths, intense stakes and tight deadlines ad agencies encounter when they take aim at a major new piece of business. Each week, two of America's top creative agencies go head to head to win a real campaign from a major brand. The cameras follow as they brainstorm ideas, research brands, and formulate campaigns - with only seven days to prepare their pitch. Waste Management is an environmental services leader that is in need of a new advertising campaign. They call in two advertising firms for a briefing, SK+G and The Ad Store, which are given one week to develop their pitches. SK+G is a Las Vegas based agency that is led by Jerry Kramer. Jerry sees this pitch as an opportunity to expand their business. The Ad Store is a New York based agency that is led by Paul Cappelli. Paul is a veteran ad man who is starting to think that his best days may be behind him. He sees this pitch as a final chance to recapture the spotlight.. (From the UK) (Documentary Series) PG Follow the conversation on Twitter #ThePitch.
Audience Classification PG ACMA.
Subject Advertising agencies -- Customer services.
Advertising campaigns -- Planning.
Business planning.