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Title Case studies in festival and event marketing and cultural tourism / edited by Jane Ali-Knight, Donna Chambers.

Published Eastbourne, UK : Leisure Studies Association, 2006.


Location Call No. Status
 UniM Bail  796.0698 CASE    AVAILABLE
Physical description xviii, 181 pages : illustrations ; 24 cm.
Series Festivals and events : beyond economic impacts ; v.2.
LSA publication ; no. 92.
Festivals and events ; v. 2.
Publication (Leisure Studies Association (Great Britain)) ; no. 92.
Bibliography Includes bibliographical references.
Contents Going for growth: does Edinburgh's festivals and events sector meet the needs of target tourism markets? / Mark Stewart -- Event marketing and destination image: residents' perceptions / Sonia Ferrari and G. Emanuele Adamo -- Performing arts marketing: a case study of a serious music festival in Portugal / Anna Paula Rodrigues and Leonida Correia -- Dragons on the water: the influence of culture in the competitive advantage of tourism destinations / Pedro Moreira -- Range, impact and interactions of festivals and events in Poznan - a city of much more than just international trade fairs: the development of cultural and event tourism / Karolina Buczkowska -- Recreating China in the north of England: forms and functions of Chinese "New Year" festivals / Philip Long and Xiaoke Sun -- Unicycling at land's end: case study of the Lafrowda festival of St. Just, Cornwall / Rebecca Finkel.
Other author Ali-Knight, Jane.
Chambers, Donna.
Subject Festivals -- Marketing.
Special events -- Marketing.
Heritage tourism.
ISBN 1905369034 (paperback)
9781905369034 (paperback)