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Book Cover
PRINTED BOOKS
Author Seiter, Ellen, 1957-

Title Sold separately : children and parents in consumer culture / Ellen Seiter.

Published New Brunswick, N.J. : Rutgers University Press, [1993]
©1993

Copies

Location Call No. Status
 UniM Bail  305.23 SEIT    MISSING
 UniM Store  305.23 SEIT MJ19    DUE 03-10-19
Physical description xii, 257 pages : illustrations ; 24 cm.
Series Rutgers series in communications, media, and culture.
Rutgers series in communications, media, and culture.
Bibliography Includes bibliographical references (pages [235]-248) and index.
Contents Ch. 1. Children's Desires/Mothers' Dilemmas: The Social Contexts of Consumption -- Ch. 2. Buying Happiness, Buying Success: Toy Advertising to Parents -- Ch. 3. The Real Power of Commercials: Questioning the Terms of Debate -- Ch. 4. Utopia or Discrimination?: Commercials for Kids -- Ch. 5. Toy-based Videos for Girls: My Little Pony -- Ch. 6. Action TV for Boys: Slimer and the Real Ghostbusters --Ch. 7. Toys "R" Us: Marketing to Children and Parents.
Summary 'An important book for those desiring an overview of the toy industry's impact on consumer culture... ‍it+ presents a fair and well-balanced view of the industry.' --Kathleen M. Carson, associate editor, Playthings
Subject Television advertising and children -- United States.
Child consumers -- United States.
ISBN 0813519888 $24.95
081352198X (paperback)