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Author Brandenburger, Adam.

Title Co-opetition / Adam M. Brandenburger and Barry J. Nalebuff.

Published New York : Doubleday, 1998.


Location Call No. Status
 UniM Giblin Eunson  658.4 NALE    Recently returned
 UniM Giblin Eunson  658.4 NALE    AVAILABLE
 UniM Giblin Eunson High Use  658.4 NALE  OVERNIGHT LOAN  AVAILABLE
Edition 1st Currency paperback ed.
Physical description xvi, 288 p. : ill. ; 24 cm.
Notes "A Currency Paperback."
"A revolutionary mindset that combines competition and cooperation ... The game theory strategy that's changing the game of business."
Bibliography Includes bibliographical references (p. [267]-280) and index.
Contents 1. War and Peace -- 2. Co-opetition -- 3. Game Theory -- How to Change the Game -- 4. Players -- 5. Added Values -- 6. Rules -- 7. Tactics -- 8. Scope -- 9. Being Ready for Change.
Other author Nalebuff, Barry, 1958-
Subject Strategic planning.
Game theory.
Variant Title Coopetition
ISBN 0385479506