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E-RESOURCE
Author Keith, Megan, author.

Title How Effective Is Location-Targeted Mobile Advertising? [electronic resource] / Keith, Megan.

Published MIT Sloan Management Review, 2015.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st edition
Physical description 2 p.
Series Safari Books Online
Summary Mobile advertising that is targeted based on a consumer’s location can be effective -- particularly with customers who have a high level of interest in the type of product you’re selling.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2015.
System notes Mode of access: World Wide Web.
NOTES Copyright © 2015 MIT Sloan Management Review 2015
Issuing body notes Made available through: Safari, an O’Reilly Media Company.
Other author Luo, Xueming, author.
Fang, Zheng, author.
Safari, an O’Reilly Media Company.
Subject Electronic books.
ISBN 53863MIT56203
Standard Number 53863MIT56203