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Title Marketing food brands in Italy [electronic resource] : a case study approach / guest editor Carlo Alberto Pratesi.

Published Bradford, England : Emerald Group Publishing, c2002.


Location Call No. Status
Physical description 55 p.
Series British food journal ; v.104, no. 6
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author Pratesi, Carlo Alberto.
ProQuest (Firm)
Subject Food industry and trade -- Italy -- Case studies.
Marketing -- Italy -- Case studies.
Electronic books.
ISBN 086176708X