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Author Mooi, Erik.

Title A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.

Published Heidelberg [Germany] ; New York : Springer, [2011]


Location Call No. Status
 UniM Giblin Eunson  658.83 MOOI    AVAILABLE
Physical description xx, 307 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Other author Sarstedt, Marko.
Subject Economics.
Economics -- Statistics.
Industrial management.
ISBN 3642125409 (hbk.)
9783642125409 (hbk.)
9783642125416 (ebk.)
3642125417 (ebk.)