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E-RESOURCE
Author Chandler, Jon.

Title Developing brands with qualitative market research [electronic resource] / Jon Chandler & Mike Owen.

Published [Thousand Oaks, Calif. : SAGE], c2010.

Copies

Location Call No. Status
 UniM INTERNET Resource    AVAILABLE
Physical description 1 online resource.
Notes "SAGE research methods online."
Title from home page (viewed Jan. 18, 2011).
Restrictions Access restricted to subscribing institutions.
Summary This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
Audience Specialized.
Other formats Also issued in print format.
System notes Mode of access: World Wide Web.
System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
Available as searchable text in HTML format.
Other author Owen, Mike, 1956-
Subject Branding (Marketing)
Marketing research.
Other uniform title SAGE research methods online.
ISBN 9781849208840 (ebook) : No price